News & views

14Feb '24

Does your law firm marketing team have a digital housekeeping plan?

Your law firm probably has an inventory of all the technology hardware you have purchased, and a calendar of key dates, such for your insurance renewal – but are you quite so diligent with the housekeeping of digital assets, especially those which form part of your brand value?

• E-marketing
• GDPR
• Knowledge management
• Law Consultancy Network
• Law firm marketing
• Law firm start-ups
• Law firm websites
• Lawyer marketing
• Marketing budgets
• Marketing plans
• Marketing strategy
• Time management

14Jan '24

Chat GPT and generative AI: eight questions the ICO recommend you should ask

The ICO is warning that ChatGPT carries with it a range of concerning legal issues,

• AI & big data
• Legal content
• Law firm marketing

07Nov '23

ASA warns of misleading advertising to older people

The Advertising Standards Authority has warned against misleading advertising to older people.

• Law firm marketing
• Legal content
• Content strategy
• Diversity & inclusion

30Oct '23

Could your firm be liable for a complaint from an individuals who is not a client?

Legal Ombudsmen Scheme Rules do not state that the complainant must be a firm’s client.

• Law firm marketing
• Marketing strategy

30Oct '23

The Legal Services Board publishes new report on complaint handling with consumers

The Legal Services Board have published new research on the challenges faced by consumers when complaining about legal services

23Oct '23

Food for Thought at The Law Society Future of Work Conference 2023

Sue Bramall joined Emma Egerton-Jones to host a session on “Your firm, Your Brand” at the Law Society Future of Work Conference 2023, Thursday 19 October 2023, in London.

• Law firm marketing
• Lawyer marketing

04Oct '23

Measure for measure (First published in Managing for Success - updated 2023)

Knowing which marketing activities work best is key to efficient business development activity for law firms.

• Marketing strategy
• Marketing plans

15Sep '23

Sending bulk emails? The ICO issues new guidance with words of warning

Are you sending out bulk emails to clients or prospects? If so, you should proceed with caution and take note of the ICO’s new guidance.

• AI & big data
• Contact data
• GDPR
• Law firm marketing
• Legal newsletters
• Lawyer marketing

28Aug '23

Sharing the lessons of the Luqmani Thompson law firm rebrand

Luqmani Thompson worked with Berners Marketing to carry out a rebrand and launch a new website. Managing Partner Sally Thompson and Sue Bramall share their step-by-step approach to the project and their tips for other law firm leaders embarking on a similar project.

• Law Consultancy Network
• Law firm marketing
• Law firm websites
• Lawyer marketing
• Legal content
• Marketing budgets
• Marketing plans
• Marketing strategy
• Photography
• Team
• Time management