Berners Marketing


FEB '18

Learning from failure: even unsuccessful legal innovations have payoffs (first published in The Law Society Gazette)

The legal profession has seen more than a few failures in recent years. Sue Bramall looks at ways in which law firms can learn to embrace failure as an opportunity to grow your business

JAN '18

Out of this world: how far reaching is your communications strategy for 2018?

Scientists searching for extra-terrestrial intelligence recently sent message to Lutyen’s Star - Sue Bramall suggests seven ways in which you can make sure your communications strategy is ‘out of this world’ in 2018.

NOV '17

Book Review - Leading Professionals: Power, Politics and Prima Donnas, by Laura Empson (First published in the Law Society Gazette)

In her most recent book review, Sue Bramall looks at Laura Empson’s ‘Leading Professionals: Power, Politics and Prima Donnas’.

OCT '17

Implications of AI for Professional Services Marketing (First published in PM, Professional Marketing Magazine)

Professionals and techies love acronyms, and the one that has been everywhere this year is AI, standing for artificial intelligence.

JUL '17

Strategic legal content? Or just a space filler? (First Published in LawTalk, the newsletter of the New Zealand Law Society)

Producing regular legal content to is essential to keeping your firm’s website current and in the limelight. However, is your content serving a purpose, or is it just there to fill space?

JUL '17

2017 NatWest Legal Benchmarking Report encourages firms to increase BusDev resources

The latest Natwest and Robert Mowbray benchmarking survey is in and it reports significant revenue growth over the past two years, but comes with some warnings as well.The report encourages firms to ‘look at employing some more business development professionals to help fee-earners to become more productive. Fee earners will never be fully productive if they have to spend too much time doing business development activities.’


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