Berners Marketing

Articles

15
JAN '18

Out of this world: how far reaching is your communications strategy for 2018?

Scientists searching for extra-terrestrial intelligence recently sent message to Lutyen’s Star - Sue Bramall suggests seven ways in which you can make sure your communications strategy is ‘out of this world’ in 2018.

 
13
NOV '17

Book Review - Leading Professionals: Power, Politics and Prima Donnas, by Laura Empson (First published in the Law Society Gazette)

In her most recent book review, Sue Bramall looks at Laura Empson’s ‘Leading Professionals: Power, Politics and Prima Donnas’.

 
11
OCT '17

Implications of AI for Professional Services Marketing (First published in PM, Professional Marketing Magazine)

Professionals and techies love acronyms, and the one that has been everywhere this year is AI, standing for artificial intelligence.

 
20
JUL '17

Strategic legal content? Or just a space filler? (First Published in LawTalk, the newsletter of the New Zealand Law Society)

Producing regular legal content to is essential to keeping your firm’s website current and in the limelight. However, is your content serving a purpose, or is it just there to fill space?

 
06
JUL '17

2017 NatWest Legal Benchmarking Report encourages firms to increase BusDev resources

The latest Natwest and Robert Mowbray benchmarking survey is in and it reports significant revenue growth over the past two years, but comes with some warnings as well.The report encourages firms to ‘look at employing some more business development professionals to help fee-earners to become more productive. Fee earners will never be fully productive if they have to spend too much time doing business development activities.’

 
19
JUN '17

Crunch time: Artificial intelligence and objective analysis

The 2016 Competition and Markets Authority (CMA) report found that ‘the legal services sector is not working well for individual consumers and small businesses. These consumers generally lack the experience and information they need to find their way around the legal services sector and to engage confidently with providers’. Stating too that clients find it difficult to “make informed choices because there is very little transparency about price, service and quality”.

 

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