Berners Marketing

Articles

25
JUN '18

Streets Ahead (first published in Property in Practice by The Law Society)

As times are tough in the conveyancing market, Sue Bramall shares her 12 steps to success for a law firm that wants to stand out from the competition and win clients.

 
06
JUN '18

Book Review - Clarity for Lawyers, Effective Legal Language, by Mark Adler and Daphne Perry (first published by The Law Society)

“This book should be obligatory reading for every law student, every lawyer who would like to improve their communication skills, and every communications professional who works with lawyers.” Sue Bramall

 
15
MAY '18

Don’t let lawyers write the content for your law firm’s website (first published on Legal Futures)

“Our solicitors put lots of content on our website, but we don’t get much business from it”, said the managing partner of a law firm to me recently. Indeed, there was plenty of legal text on the website but there were several reasons why it was not yielding results.

 
09
APR '18

Great Legal Content #1 - Abbreviations, acronyms and initialisms

Elon Musk described the excessive use of acronyms as ‘a significant impediment to communication’. Sue Bramall recaps the differences between an abbreviation, acronym and initialism.

 
23
FEB '18

Learning from failure: even unsuccessful legal innovations have payoffs (first published in The Law Society Gazette)

The legal profession has seen more than a few failures in recent years. Sue Bramall looks at ways in which law firms can learn to embrace failure as an opportunity to grow your business

 
15
JAN '18

Out of this world: how far reaching is your communications strategy for 2018?

Scientists searching for extra-terrestrial intelligence recently sent message to Lutyen’s Star - Sue Bramall suggests seven ways in which you can make sure your communications strategy is ‘out of this world’ in 2018.

 

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