Berners Marketing

Articles

22
FEB '19

Using marketing know how to improve your knowledge team’s visibility

Hélène Russell, legal knowledge and learning specialist, recently talked to Sue Bramall for KM Insight part of the ARK Group. They discussed Sue's top tips for improving the branding, visibility and reputation of law firm knowledge teams so they can help their colleagues and contribute to the profitability of their firms more effectively.

 
13
FEB '19

Managing marketing – hot potato or high performance team? Part 5 (first published in Managing for Success by the Law Society)

In the final part of the series written for the Law Society Law Management Section, Sue Bramall cautions against wasting resources and urges law firms to make the most of the limited time and budget reserved for marketing legal services.

 
28
JAN '19

Managing marketing – hot potato or high performance team? Part 4 (first published in Managing for Success by the Law Society)

In part 4 of a 5 part series written for the Law Society Law Management Section, Sue Bramall stresses you should properly manage and train your law firm’s marketing team, so they are fully equipped to do their job to the best of their ability.

 
23
JAN '19

Veterans, traditionalists and baby boomers – take care marketing to older clients (first published in PS magazine by The Law Society)

Given that none of us feel old, should we segment our target market by age?  And if so, is it necessary to adapt our marketing for older clients?

 
14
DEC '18

Managing marketing – hot potato or high performance? Part 3 (first published in Managing for Success by the Law Society)

In part three of a five part series written for the Law Society Law Management Section, Sue Bramall advises on how to choose the right marketing team for your firm. This article shows how to choose the right person for the job, taking into account person specifications and skill requirements.

 
21
NOV '18

Managing marketing – hot potato or high performance? Part 2 (first published in Managing for Success by the Law Society)

In part two of a five part series written for the Law Society Law Management Section, Sue Bramall gives advice on planning your marketing tactics to ensure your marketing team will be effective.

 

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