Berners Marketing

Articles

13
SEP '18

Legal marketing lessons from Ed Sheeran on Desert Island Discs (first published on Legal Futures)

In her article for Legal Futures, Sue Bramall share seven tips inspired by Ed Sheeran's recent appearance on BBC Desert Island Discs.

 
07
AUG '18

Managing marketing – hot potato or high performance team? Part 1 (first published in Managing for Success by the Law Society)

Are you suffering from a revolving door of marketing staff? In part one of a five-part series written for the Law Society Law Management Section, Sue Bramall gives practical advice on how to resource your marketing effectively to ensure you get the best return on investment.

 
25
JUN '18

Streets Ahead (first published in Property in Practice by The Law Society)

As times are tough in the conveyancing market, Sue Bramall shares her 12 steps to success for a law firm that wants to stand out from the competition and win clients.

 
06
JUN '18

Book Review - Clarity for Lawyers, Effective Legal Language, by Mark Adler and Daphne Perry (first published in Professional Marketing Magazine)

“This book should be obligatory reading for every law student, every lawyer who would like to improve their communication skills, and every communications professional who works with lawyers.” Sue Bramall

 
15
MAY '18

Don’t let lawyers write the content for your law firm’s website (first published on Legal Futures)

“Our solicitors put lots of content on our website, but we don’t get much business from it”, said the managing partner of a law firm to me recently. Indeed, there was plenty of legal text on the website but there were several reasons why it was not yielding results.

 
09
APR '18

Great Legal Content #1 - Abbreviations, acronyms and initialisms

Elon Musk described the excessive use of acronyms as ‘a significant impediment to communication’. Sue Bramall recaps the differences between an abbreviation, acronym and initialism.

 

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