Berners Marketing

Articles

19
JUN '17

Crunch time: Artificial intelligence and objective analysis

The 2016 Competition and Markets Authority (CMA) report found that ‘the legal services sector is not working well for individual consumers and small businesses. These consumers generally lack the experience and information they need to find their way around the legal services sector and to engage confidently with providers’. Stating too that clients find it difficult to “make informed choices because there is very little transparency about price, service and quality”.

 
14
JUN '17

Psst - How much is your marketing budget? (first published in ILFM Magazine)

Lawyers often tell me that they are bombarded with marketing opportunities. They face a constant assault in the shape of sales calls from advertising agencies, search consultants, conference organisers and even charities; and it can be difficult to spot the snake oil from the genuine opportunitiesKnowing which opportunities to investigate and which to ignore can be difficult if your firm does not have a detailed budget to accompany your marketing plan.

 
12
APR '17

HP legal team flex procurement muscles for diversity (First published on the Law Society Gazette website)

In this article, first published on the Law Society Gazette website, Sue Bramall explores the new standards for diversity in HP’s legal team and what this might mean for the diversity of legal service providers in the UK.

 
06
FEB '17

Site for sore eyes (First published in Managing for Success)

If you're looking to relaunch your firm's website, or develop a site for a new firm, you need to know the common pitfalls to avoid, to give you the best chance of success. Sue Bramall and Peter Wright offer some real-life cautionary tales.

 
29
NOV '16

Sarah Dyas brings knowledge management expertise to Berners Marketing as head of legal content

Berners Marketing is delighted to welcome Sarah Dyas to the team as our new head of legal content.

 
19
OCT '16

Client enquiries – is there a fault along the line?

Most lawyers are certain that their client following has been built on the quality of service that they provide personally. But providing a consistently great service can be difficult in a growing law firm. Sue Bramall explains why mystery shopping can shed light on problems and increase enquiry conversions.

 

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