Berners Marketing


OCT '17

Implications of AI for Professional Services Marketing (First published in PM, Professional Marketing Magazine)

Professionals and techies love acronyms, and the one that has been everywhere this year is AI, standing for artificial intelligence.

JUL '17

Strategic legal content? Or just a space filler? (First Published in LawTalk, the newsletter of the New Zealand Law Society)

Producing regular legal content to is essential to keeping your firm’s website current and in the limelight. However, is your content serving a purpose, or is it just there to fill space?

JUL '17

2017 NatWest Legal Benchmarking Report encourages firms to increase BusDev resources

The latest Natwest and Robert Mowbray benchmarking survey is in and it reports significant revenue growth over the past two years, but comes with some warnings as well.The report encourages firms to ‘look at employing some more business development professionals to help fee-earners to become more productive. Fee earners will never be fully productive if they have to spend too much time doing business development activities.’

JUN '17

Crunch time: Artificial intelligence and objective analysis

The 2016 Competition and Markets Authority (CMA) report found that ‘the legal services sector is not working well for individual consumers and small businesses. These consumers generally lack the experience and information they need to find their way around the legal services sector and to engage confidently with providers’. Stating too that clients find it difficult to “make informed choices because there is very little transparency about price, service and quality”.

JUN '17

Avoiding Complaints Through Mystery Shopping

In this article, first published in The Look Out, Sue Bramall and James Brindley of TLO Risk Services look at how mystery shopping can reduce the risk of client complaints, the areas in which law firms tend to receive most complaints, and other improvements that might be identified by a mystery shopping exercise.

JUN '17

Psst - How much is your marketing budget? (first published in ILFM Magazine)

Lawyers often tell me that they are bombarded with marketing opportunities. They face a constant assault in the shape of sales calls from advertising agencies, search consultants, conference organisers and even charities; and it can be difficult to spot the snake oil from the genuine opportunitiesKnowing which opportunities to investigate and which to ignore can be difficult if your firm does not have a detailed budget to accompany your marketing plan.


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