Newsletters for solicitors' clients - 10 benefits

Ten reasons why your firm needs a newsletter, whether hard copy or electronic:

1. Newsletters remind your clients that you are there for them.

2. Newsletters can profile your practice's full range of service, and assist cross-selling.

3. Newsletters are perceived as added value by clients.

4. Newsletters can prompt referrals.

5. Newsletters help clients to understand everything about your firm.

6. Newsletters are great for promotion of new services or specialists.

7. Newsletters generate client loyalty.

8. Newsletters promote dialogue with your clients.

9. Newsletters provide reading material in reception.

10. Newsletters cos very little in comparison to the lifetime value of a client.