Arnheim & Co launch monthly E-news

Chris Arnheim is a corporate finance solicitor who, having spent several years in the global law practice of Chartered Accountants PriceWaterhouse Coopers, recognises the benefit of keeping his name in front of clients and contacts. 

As the sole principal of Arnheim & Co with a small team, he is also keen to avoid the ‘feast and famine’ situation that can arise from being too busy to market yourself when occupied by large corporate transactions.

Chris engaged Berners Marketing to introduce a monthly email newsletter for clients this year.

The first stage was to design and set up a simple branded template. Each month, Chris simply provides Berners Marketing with the text and any new contacts which need adding to the mailing list.  We create the e-newsletter on his behalf and once it is approved we then send it out and provide the reporting statistics the following week.

“I collect ideas for the mailer throughout the month, then it takes me about a morning to write the copy and send it over to Berners Marketing, with any changes to our contact list,” says Chris Arnheim. 

“The software allows us to have different address lists for different mailings, I have been delighted with the feedback: each month I get clients saying they like the contact and they like the format.”